4Sight Global – home
Wide Australian farmland landscape representing 4Sight's regenerative agriculture work

About Us

Our Story

From a shared belief that agriculture could , and should, do better

After decades working across agribusiness, animal health, nutrition, and agricultural supply chains, our leadership team saw first-hand the growing pressures on modern farming: rising costs, increasing regulation, environmental strain, and greater consumer expectations. At the same time, they recognised a gap — the need for a genuinely independent, science-led partner focused on practical, real-world solutions rather than legacy systems.

4Sight was established to bridge that gap. From the outset, our focus has been on delivering smarter, safer, and more sustainable solutions across the agricultural value chain.

A defining moment came in 2025, when 4Sight became a proudly Australian, family-owned and operated business. This milestone strengthened our independence and reinforced our long-term commitment to Australian agriculture.

What truly sets 4Sight apart is how we work. We are a face-led, hands-on organisation that values relationships over transactions. We work closely with farmers, advisors, nutritionists, veterinarians, agronomists, and various supply chains to ensure our solutions are practical, compliant, and deliver measurable outcomes on farm.

4Sight Agriculture team members reviewing data on a laptop at sunrise on an Australian farm

Today, 4Sight operates with a clear mandate:

  • To help agriculture reduce reliance on chemicals, improve productivity and resilience.
  • Remain nimble by design, guided by science, and grounded in the realities of farming.

Our Purpose

Working With Nature,
Not Against It

At 4Sight, we get out of bed every day with one goal: to make agriculture better for the land, for the animals, for the farmers, and for the people who rely on the food we produce.

We're on a mission to reduce chemicals in soil, crops, and stockfeed, creating a truly chemical-free supply chain for consumers. Along the way, we've learned that by working with nature, we can restore the land, improve farm profitability, and support sustainable practices that last for generations.

Being a business for good isn't just a slogan, it's how we operate. We believe that to whom much is given, much is expected, and we put this into action by giving back to communities, supporting farmers, and contributing to causes both locally and globally.

This is what drives us

For Impact. For Agriculture. For Good.

Our Approach

We simplify business without compromising results

Our approach is built on three pillars:

Science-Based Solutions

Every recommendation, product, and service is grounded in rigorous science. We combine technical expertise with practical on-farm insights, ensuring solutions are safe, effective, and tailored to real-world conditions.

Maximum Impact

Our goal is to deliver outcomes that matter — improving productivity, sustainability, and animal health. We measure success by the difference we make on farm, not by what we extract.

Build Together

The best solutions come from collaboration. We work hand-in-hand with farmers, advisors, nutritionists, veterinarians, agronomists, and supply chains to co-create strategies that work for people, animals, and the land.

We Do Things Differently

Our leadership comes from a co-operative agribusiness approach, where the mandate is clear: deliver innovation backed by science that creates real value for farmers.

Profitability is a commercial reality, but it is never the primary driver. Today, the majority of businesses focus on extracting as much as possible from farmers. We take a different path: putting clients first, every time.

For Impact. For Agriculture. For Good.

Researcher analysing soil and crop samples in 4Sight agricultural science laboratory

Our Team

Meet Our Team

Nothing can replace years of experience and knowledge and our team has it in spades.

Jon Reynolds – Managing Director at 4Sight Agriculture

Jon Reynolds

Managing Director

P: +61 (0)423 008 495

E: jon@4sight.bio

Dave Reynolds – Technical Director at 4Sight Agriculture

Dave Reynolds

Technical Director

P: +61 (0)439 423 333

E: dave@4sight.bio

Nick Ladbrook – Operations Manager at 4Sight Agriculture

Nick Ladbrook

Operations Manager

P: +61 (0)418 998 082

E: operations@4sight.bio

Dr Renata Mason – QA Manager at 4Sight Agriculture

Dr Renata Mason

QA Manager

E: QA@4sight.bio

Allan MacGillivray – Ruminant Nutritionist at 4Sight Agriculture

Allan MacGillivray

Ruminant Nutritionist

P: +61 (0)400 900 546

E: allan@4sight.bio

Jannine Cross – Calf Rearing Specialist at 4Sight Agriculture

Jannine Cross

Calf Rearing Specialist

P: +61 (0)438 981 010

E: calfcare@4sight.bio

Kym Wilhelm – Account Manager at 4Sight Agriculture

Kym Wilhelm

Account Manager

P: +61 (0)499 119 899

E: kym@4sight.bio

Will Saenz – Marketing Manager at 4Sight Agriculture

Will Saenz

Marketing Manager

E: marketing@4sight.bio

Industry Approved

Certifications

We hold internationally recognised certificates for feed safety and quality. Our FAMI-QS and industry accreditations ensure every ingredient and product meets strict standards for safety, compliance, and traceability across Australia, New Zealand and global exports.

FAMI-QS feed safety certification logo

FAMI-QS

FAMI-QS is a leading quality and feed safety management system for the specialty feed ingredients sector. The FAMI-QS Code sets standards for safety, quality, and regulatory compliance, in order to minimise risks and ensure the market placement of safe and legally compliant specialty feed ingredients.

FIAAA Feed Ingredients and Additives Association of Australia logo

FIAAA

Feed Ingredients and Additives Association of Australia — an industry body supporting best practice and compliance across Australia's feed ingredient supply chain.

Ready to work with us?

Get in touch to learn how 4Sight can support your operation with science-backed agricultural solutions.

Contact Us